Serving101 can provide you with coaching and the tools
required to initiate increased guest satisfaction and retention. The result
being higher revenue and happier employees all at the same time.
Servers selling more and increasing the happiness and enjoyment of guests.
Management helping servers to meet Service Standards. Showing them how to
wow guests every day in every way. Small issues become
big ones:
Outstanding service, overall satisfaction and customer retention are all
keys to your business being successful. It's too easy to over look the
little things when you see your Operation on a daily basis. Human nature
causes us to pass over the small things we see daily and only notice the
larger issues which demand our immediate attention. This can lead to a
decline in revenue for your restaurant.
The fix:
Serving 101 focuses on increasing guest satisfaction as well as driving
sales. Increasing the restaurant's bottom line and the income of your staff.
It's a win-win situation.
We train your staff to word their offerings in a more sales oriented way
which increases overall sales with the same effort by the staff.
We coach your servers to provide concentrated service, increasing guest
satisfaction and the perceived value. This leads to a higher rate of return
guest visits and higher income.
We offer methods and the means with which to increase guest engagement.
This allows them to feel and be more involved in their experience.
How we make it happen:
Serving 101 offers a full service, comprehensive solution. From the initial
assessment, to the training of staff and management, Serving 101 provides
you with the solution. We can set up, initiate and provide ongoing
motivational incentives. We offer initial and ongoing education. We can
tailor a solution targeting any specific area you wish to address; sales,
service, guest satisfaction or any combination. We train staff and
management to promote increased sales and guest satisfaction.
What you have to do:
There is no down side to our services. We invite you to see what it can mean
to your organization. Start at whatever point you like, full training or
select a single area of improvement to investigate our services and see how
much they can mean to your bottom line.
What it means to you:
If you only increase add-on sales you will profit from the services we
offer. If you increase guest satisfaction you will see a larger number of
repeat and loyal guests. These guests will tell their friends as well as
bring them in. You want your restaurant to become the place they want to go
when a group is deciding where to have a meal.
Here is a typical scenario:
Servers, using our specific phrasing and question asking formula, can
increase their add-on sales by selling a minimum of 4 additional add-on (or
up-sell) items per shift. If each item is $4.00 and you have 6 servers on
each day that equates to an additional $96.00 per day or $35,040.00 per year
in overall revenue increase. With a food cost of 30% the yearly profit
increase would be $24,528.00!
Using our methods the server in the above scenario would earn an additional
$748.00 per year. Not a small number considering the work involved is simply
phrasing the questions they already ask in a different way. These numbers do
not account for increased guest retention or satisfaction. Servers will
profit by an increase in request seatings as well.
Who's behind Serving 101:
Hello, I'm Michael Carpenter, owner of Serving 101 and operator of
serving101.com. I've been involved in the service industry for over two
decades. I've worked in customer service, ultimately finishing up as a
Customer Service Manager. I have had the pleasure of being in sales both in
a retail situation and as an outsides sales person. This taught me how to
organize my time and how to make customers happy by seeing their true wants
and needs, then assisting them in filling those needs.
I've worked for fifteen years in the restaurant industry. Working every
position in the restaurant has given me a strong set of skills with which to
create a whole house approach to providing the guest with the best possible
experience. Once one understands the mechanics and timing of serving it
becomes a position of sales and customer service pure and simple. When this
is understood and all the ideas of the three parts are combined staff are
able to provide a truly full service and well rounded experience for the
guests they serve. Call or email today and schedule a consultation. See
what's possible in your restaurant.
Michael Carpenter
520-481-8321
Michael @ serving101.com
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